Most online marketers still depend on 3rd party data — cookies, pixels, tracking scripts, and outside tools to identify users.
But with Apple privacy updates, GDPR, Chrome ending 3rd party cookies…
3rd party tracking is dying.
And the next future is → First Party Data
This is one of the MOST searched / trending topics right now because:
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SEO experts need it
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Email marketers need it
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Business owners need it
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Ad buyers need it
What is First-Party Data?
First-party data is the data you collect directly from your own users, inside your own website/app/platform.
Example data sources:
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form submissions
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surveys & feedback
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quiz answers
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customer purchase history
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CRM leads
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email signups
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onsite tracking from your own platform (heatmaps / scroll / click etc.)
This is the safest & highest quality data — because it’s directly from real users interacting with YOUR brand.
Why is First Party Data So Important Now?
| Reason | Why |
|---|---|
| 3rd party cookies ending | Google ending support → Ad targeting changes |
| Privacy laws stricter | GDPR / CCPA punish misuse |
| Trust matters more now | users want transparency |
| Cheaper long term | you don’t “rent” data, you own it |
Brands that start collecting first party data TODAY will have huge advantage in next 2–3 years.
How to Collect First-Party Data Correctly
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Add smart forms
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Ask useful questions, not just name/email
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Offer value in return (lead magnet / exclusive access / tools)
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Track behavior ethically inside your site
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Use automation to connect this data to email marketing & CRM
How VPSUForm Helps With First Party Data?
Most form tools just collect basic info.
VPSUForm allows you to collect advanced first party data structured:
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multi-step forms
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conditional logic
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custom fields
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survey + questionnaire style input
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tag based user segmentation
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email automation triggers
This means you’re not just collecting name,email — you’re collecting persona level insights.
This is the type of data that supports future-proof digital marketing.
Final Takeaway
The brands that win next will NOT be those who buy data.
It will be those who own their data.
First-party data = long term business power.
Start shifting now.